I guess being a supporter and advocate of the sharing economy means I have to put my money where my mouth is..
Airbnb are creating a stronger brand and differentiating themselves through offering more than just accommodation. This is great as it resonates with their core mission to create incredible experiences.
"For Airbnb, the addition of experiences would add a valuable new revenue stream, while also improving the overall customer experience for its guests. And the initiative fits in well with the company’s ambitions to become not just a hotel alternative, but also a much broader hospitality brand."
See the full article here: http://techcrunch.com/2014/05/16/airbnb-experiences/