Amazing video about how social media affects us... And my quick analysis... Its not all bleak. @azmirfakkri @cypherone_tw
Airbnb are hiring!
Good news for Dublin.
Good news for the sharing economy.
Good news for Airbnb.
Done! External analysis of Airbnb is done, (SWOT/PORTERS/COMPETITIVE ENVIRONMENT) now I just need to analyse my results and offer up some suggestions for a sustainable growth trajectory.
#RockandRoll lifestyle :)
Also may as well throw this out there, my sister has a wonderful little cottage in Meath, Ireland she has on Airbnb. Check her place out, esp if you are into Megalithic tombs (not her house) older than the Pyramids - Lough Crew Cairns. To watch the sun rise from here reaffirms why this little country of mine is amazing..
Nice Aprils fools video from Airbnb, I wouldn't mind working from their office space in Dublin though - An office themed like a traditional Irish pub!
I wonder if they have evaluated the risk of putting Irish people in an environment themed like a pub :) Although my best work always happens in pubs... Smart move Airbnb, smart move!!!!
I wonder what the policy is like for drinking on the job.
As part of my in-dept strategic analysis of Airbnb and the collaborative economy, I have identified the following the main opportunities and threats the flagship sharing economy business face. Please feel free to add more :)
· Legal issues with local and federal governments present an unprecedented threat to Airbnb.
· Social Media and the threat of horror stories going viral: http://www.cnet.com/uk/news/airbnb-horror-story-goes-from-bad-to-worse/
· Illegal listing on their website could pose issues for them with regarding regional laws for example: New York made short term rental illegal in May 2011, however Airbnb did not un-list any rental from their site.
· The business model used is new and unforeseen issues are appearing regularly.
· Tough economic climate ensures that travellers are looking for the best deals in town. To Airbnb's advantage they are provide a lot of options for travellers and the unique advantage of experiencing the 'real' culture and society.
· As a pioneering Sharing economy business model company, Airbnb are defining the rules for this model. There is the option for Green Field strategy
· Mobile device usage continues to rise exponentially (44% growth per annum); Airbnb’s considerate app development provides a convenient opportunity for travellers to make short-term rentals
· Airbnb's perception is considered cool and hipster. Airbnb offers a unique alternative to traditional rentals and accommodation.
· As there are many other companies copying their business they have an opportunity to differentiate themselves by offering other goods and services. e.g. Home cleaning, insurance, travel guides, users suggestions etc.
· Network effect for growth - already demonstrated but growing
· Global reach on the internet.
· Local City partnering with tourism guides and other tourist services.
As part of my MSc I am going to analyse Airbnb and how it can survive into the future. As it's one of the most successful collaborative consumption business I was to understand the nuts and bolts of sustainable growth for collaborative companies.
As a basis for this investigation I am using Marakon's Framework for Sustainable Organic Growth.
Delivering out-performance on organic growth is a tough standard, but it can be achieved by putting into place the organizational growth building blocks described above and by adhering to the themes that growth exemplars live by:
1. Being a step better most of the time vs. much better some of the time
2. Focusing on where the real headroom is
3. Putting consumer benefit at the center of all decision making and execution
4. Opening the aperture for discovery
5. Channeling ‘bad’ costs into ‘good’ growth opportunities
6. Embedding growth into the company fabric
Companies that turn these themes into action will not only become exemplars in organic growth, but will also position themselves to and invariably become better acquirers, better parents, and superior creators of shareholder value.
This is really cool. Why because it is so clear and simple. I had to pitch to a Dragons Den type panel recently and used this deck as my inspiration. It has few words, but the message is well articulated and very clear.
This Is $10 Billion-Dollar Airbnb's First-Ever Pitch Deck
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Ken Finnegan is a strategist and technology enthusiast from Dublin, Ireland. He has a passion for Collaborative Consumption.