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This is an excellent short video about how Social Networks are fulfilling some basic needs that we humans not just desire but need as social beings.
And it's very depressing.
It's message is pretty dark and when I watched this first I was mildly depressed because the final message appears to be hopeless.
However what the video fails to address is that social media is in its infancy and it we are beginning to see the advent of the next generation of what social media is doing for the world (peer to peer colaboration). Yes there is a desire and evidence to show a lot of facebook friends are collected rather than focusing on the quality of friendship in the real world. But with the emerging collaborative economy real world friendship and relationship are been made.
I have only rented out my house on Airbnb once and it was an absolute treat (it will happen again once my housemate leaves in May). But the friendship formed from just this one interaction has been amazing.
I believe that the collaborative economy will open up the world to the old ways of trade and looking after each other and bonds and friendship that exist in the real world will blossom.
Thanks Azmir and @cypherone_tw for the video
Amazing video about how social media affects us... And my quick analysis... Its not all bleak. @azmirfakkri @cypherone_tw
Prepare for insane growth in the collaborative market place in the coming 12 months #collcon #sharingeconomy #swap #eco
I have copied and pasted an Article by Jeremiah Owyang in VentureWeek. There are some quite incredible predictions and facts for the next 12 months in this market please - translates into opportunities for growth, startups and investment.
Words: Jeremiah Owyang in VentureWeek
We are witnessing the emergence of a new industry of collaborative enterprises that let consumers bypass traditional, inefficient companies to get the products and services they want.
Zipcar (automobiles), Airbnb (rooms to rent for vacationers), and BookCrossing (a social book sharing community) all help people find what they want quickly, cheaply, and efficiently — from each other.
From Etsy to TaskRabbit to Lyft, the sharing economy is on the rise. Your customers are sharing products rather than buying them — and that’s a disruption to you.
Sharing is not new, but with the emergence of digital connections, it is taking on a different dimension. The sharing mentality is making a dent in economic models, businesses, and resource-inventiveness. The traditional roles of business and consumer are blurring. Consumers are now creators, producers, financers, hoteliers, and more. People are bypassing traditional businesses to find custom services and products that better fit their needs.
This change will be more obvious as the millennial generation moves from a culture of owning assets to a culture of owning experiences.
Your consumers are asking:
If large corporations think that web-based sharing companies will take years to achieve scale or disrupt the current climate, they need to think again. Internet in households and on a mobile device, magnified by social connections, is powering these businesses like never before. Tech giants like Facebook and Google want to bring the Internet to every household worldwide and have added these goals to their company mission statements, so demand for these services is only going up.
The survey findings highlight numerous opportunities for established businesses:
So why adopt the collaborative economy, and why now?
- The millennial generation is moving away from an ethos of ownership to one of access, sharing and community support, driven by altruism (sustainable living) and pragmatism (cheaper goods and services in a tough economy).
- An ecosystem of middlemen, startups, and early adopters, enable these exchanges and provide trusted platforms to fund, design, develop, rent, sell, and service offerings from within communities.
- Sharing businesses are fostering new-age parallel services and businesses.
- The Internet of things is able to tap into unused resources and turn them into revenue through sensors and other hi-tech monitoring.
The economic impact could be huge. I estimate that each properly shared car replaces nine or more purchased cars, with obvious ripple effects to the auto manufacturing, dealer, insurance, and financial sectors that serve the car market.
Whether you’re a big company or small, nearly every vertical is being impacted by the sharing economy. So what should your company do about it?
The first step is to recognize this change and disruption that is growing with every new user connected to the Internet or a smart mobile device.
The next step is to create a culture for innovation and change in the organization to be nimble in response to these changes.
Then you want to look for the opportunity in this new ecosystem and have the courage to change what’s ‘not working’.
Corporations can not only just stay relevant, but also lead the charge in their own community. North America is leading on this mindset, but I am really excited about the potential for the sharing economy in Asia.
This April, I will be speaking at the Crowdsourcing Week Global Conference in Singapore on how the collaborative mindset can propel Asia into a new era. Asia has 1 billion people online, but this is just 30% of its population. This number is increasing every day along with smartphone usage, and a high percentage of these users are from English-speaking countries. Crowdsourced labor is helping micro-entrepreneurs, and Zhu ba jie, China’s crowdsourcing platform, boasts more than 8 million workers.
The travel industry is set for disruption and creating a ripple in Asia with parallel services booming.
We live in a very exciting age, and now is the time to shape the conversation on what the future of collaborative business will look like in the coming months and years.
Airbnb are hiring!
Good news for Dublin.
Good news for the sharing economy.
Good news for Airbnb.
Done! External analysis of Airbnb is done, (SWOT/PORTERS/COMPETITIVE ENVIRONMENT) now I just need to analyse my results and offer up some suggestions for a sustainable growth trajectory.
#RockandRoll lifestyle :)
Also may as well throw this out there, my sister has a wonderful little cottage in Meath, Ireland she has on Airbnb. Check her place out, esp if you are into Megalithic tombs (not her house) older than the Pyramids - Lough Crew Cairns. To watch the sun rise from here reaffirms why this little country of mine is amazing..
Nice Aprils fools video from Airbnb, I wouldn't mind working from their office space in Dublin though - An office themed like a traditional Irish pub!
I wonder if they have evaluated the risk of putting Irish people in an environment themed like a pub :) Although my best work always happens in pubs... Smart move Airbnb, smart move!!!!
I wonder what the policy is like for drinking on the job.
As part of my in-dept strategic analysis of Airbnb and the collaborative economy, I have identified the following the main opportunities and threats the flagship sharing economy business face. Please feel free to add more :)
· Legal issues with local and federal governments present an unprecedented threat to Airbnb.
· Social Media and the threat of horror stories going viral: http://www.cnet.com/uk/news/airbnb-horror-story-goes-from-bad-to-worse/
· Illegal listing on their website could pose issues for them with regarding regional laws for example: New York made short term rental illegal in May 2011, however Airbnb did not un-list any rental from their site.
· The business model used is new and unforeseen issues are appearing regularly.
· Tough economic climate ensures that travellers are looking for the best deals in town. To Airbnb's advantage they are provide a lot of options for travellers and the unique advantage of experiencing the 'real' culture and society.
· As a pioneering Sharing economy business model company, Airbnb are defining the rules for this model. There is the option for Green Field strategy
· Mobile device usage continues to rise exponentially (44% growth per annum); Airbnb’s considerate app development provides a convenient opportunity for travellers to make short-term rentals
· Airbnb's perception is considered cool and hipster. Airbnb offers a unique alternative to traditional rentals and accommodation.
· As there are many other companies copying their business they have an opportunity to differentiate themselves by offering other goods and services. e.g. Home cleaning, insurance, travel guides, users suggestions etc.
· Network effect for growth - already demonstrated but growing
· Global reach on the internet.
· Local City partnering with tourism guides and other tourist services.
It’s possible now to share everything from bicycles and car rides to power tools and toys. This is due to the ease with which sharing platforms can be built, the ubiquity of connected devices, and, in many cases, the ease with which smartphones can help us find precisely what we want. This on-the-go, find-it-now mentality is partially a driver in showing people that convenience and access are values that are paramount. And if anything, sometimes physically owning something is starting to be viewed as carrying certain burdens, like storage and maintenance, particularly in a world where mass urbanization is occurring.
As the collaborative economy becomes more popular it is obvious there are massive issues that need to be addressed and policy makers need to face up to. In Ireland for example, its tough to share a car because of our insurance laws. However as always wherever there is a problem there are always solutions. I see opportunities for insurance companies to sell new products based on collaborative consumption.
I know this would make my life easier - my catalytic converter bombed this morning, it would be ideal to share the cost for repairs....
Using the collaborative economy business model and Cisco's Internet of Everything IoE, I see an amazing amount of collaboration and new businesses in the not so distant future...
Insights into the Internet of Everything from Cisco - Can you generate Collaborative Economy Ideas using the Internet of Everything?
Insight No. 1:
Internet of Everything is poised to generate $4.6 trillion in Value at Stake for the global public sector over the next 10
Insight No. 2:
Of the $4.6 trillion in Value at Stake for the public sector over the next decade, 70 percent will be agency-specific, while 30 percent will be driven by cross-agency adoption of IoE
Insight No. 3:
The five primary drivers of IoE Value at Stake for the public sector are: 1) employee productivity, 2) connected militarized defense, 3) cost reduction, 4) citizen experience, and 5) increased revenue.
Insight No. 4:
More than two-thirds of IoE’s Value at Stake for the public sector will be powered by people (citizen)-centric connections.
Insight No. 5:
The $4.6 trillion in IoE Value at Stake for the public sector is equivalent to about one-third of the expected civilian labor
productivity growth over the next 10 years.
Insight No. 6:
IoE is already delivering value for the public sector.
Insight No. 7:
Ninety-five percent of IoE’s total Value at Stake for the civilian public sector will be driven by just over half (23) of the use cases analyzed by Cisco
Insight No. 8:
Cities will generate almost two-thirds of IoE’s overall civilian benefits globally. To maximize value, cities should strive to combine use cases, rather than approaching them individually.
Insight No. 9:
To realize value from IoE, public-sector organizations must address strategic, cultural, and operational questions.
Insight No. 10:
Public-sector leaders have a unique opportunity to “act” rather than “react.”
Really insightful presentation from Jeremiah Owyang and his company Crowd Companies about the business model for Collaborative Consumption
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Ken Finnegan is a strategist and technology enthusiast from Dublin, Ireland. He has a passion for Collaborative Consumption.