· Legal issues with local and federal governments present an unprecedented threat to Airbnb.
- Issues surrounding, taxes, health and safety laws are been used to discredit the company but lobbyists and litagators.
· Social Media and the threat of horror stories going viral: http://www.cnet.com/uk/news/airbnb-horror-story-goes-from-bad-to-worse/
· Illegal listing on their website could pose issues for them with regarding regional laws for example: New York made short term rental illegal in May 2011, however Airbnb did not un-list any rental from their site.
· The business model used is new and unforeseen issues are appearing regularly.
· Tough economic climate ensures that travellers are looking for the best deals in town. To Airbnb's advantage they are provide a lot of options for travellers and the unique advantage of experiencing the 'real' culture and society.
· As a pioneering Sharing economy business model company, Airbnb are defining the rules for this model. There is the option for Green Field strategy
· Mobile device usage continues to rise exponentially (44% growth per annum); Airbnb’s considerate app development provides a convenient opportunity for travellers to make short-term rentals
· Airbnb's perception is considered cool and hipster. Airbnb offers a unique alternative to traditional rentals and accommodation.
· As there are many other companies copying their business they have an opportunity to differentiate themselves by offering other goods and services. e.g. Home cleaning, insurance, travel guides, users suggestions etc.
· Network effect for growth - already demonstrated but growing
· Global reach on the internet.
· Local City partnering with tourism guides and other tourist services.